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Demographic & Market Research: Home

What is in this guide?

a piece of paper with multiple graphs, underneath a calculator and a pencilThis guide provides resources for doing demographic and market research in UNC's Hussman School of Journalism and Media.

Check out ...

  • Demographic Research - Find information about people, such as average age in Chapel Hill or number of college graduates in North carolina.
  • Market Research - Find information about specific markets, like fast food or publishing.
  • Statistics - Find U.S. demographic data, as well as data for government agencies, elections, and more.


image from SalFalko on Flickr

Contact Us!

We're here to help! To reach us...


Call only: 919-843-1842

Text only: 919-442-8077

Or schedule an appointment!

Thanks to Stephanie Willen Brown, former Director of the Park Library, for making this guide!

About the Park Library

The Park Library is supported by the Hussman School of Journalism & Media. Read more about the Library's mission or about Roy H. Park

We welcome the use of our collections and services by all students and researchers.

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