Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls .
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. North Carolina residents with a borrower's card may access from off campus by visiting NCLive directly. Contact the Davis Library Service Desk for the NCLive password. Coverage: 2013 - Present
Every U.S. household broken into 68 demographically and behaviorally distinct types, or “segments,” to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors. From Claritas, via SimplyAnalytics.
Start with iPOLL to search at the question level.
See also Roper/Express, which allows searching at the dataset level. National opinion polls back to 1935, both U.S. and some international polls. Holdings include Gallup, Harris Interactive, Pew Research Associates, ABC, CBS, Wall Street Journal and many more.
Many datasets are available for instant download in ASCII or SPSS format.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: 1935 -