Documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Access market research reports and supporting documents for mid-20th century U.S. by consumer analyst Ernest Dichter.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.