Data on topics such as pet ownership, music sales, poverty, social media use, and much more. Or browse their market research categories. View online and download as .xls.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
Demographic, economic, other statistical data, and data visualizations for towns, counties, states, and the United States. Export data to CSV. Uses U.S. Census and other public data.
Statistics on the social, political, and economic organization of the United States. Available as pdf and download as .xls .
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. North Carolina residents with a borrower's card may access from off campus by visiting NCLive directly. Contact the Davis Library Service Desk for the NCLive password. Coverage: 2013 - Present
Every U.S. household broken into 68 demographically and behaviorally distinct types, or “segments,” to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors. From Claritas, via SimplyAnalytics.
Factors shaping Gen Z, demographic shifts taking place in the US that will affect Gen Z’s entry into the workforce. Network of Executive Women (NEW) & Deloitte. 2018.
Start with iPOLL to search at the question level.
See also Roper/Express, which allows searching at the dataset level. National opinion polls back to 1935, both U.S. and some international polls. Holdings include Gallup, Harris Interactive, Pew Research Associates, ABC, CBS, Wall Street Journal and many more.
Many datasets are available for instant download in ASCII or SPSS format.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users. Coverage: 1935 -
Includes demographic, consumer spending, market segment, and purchasing data. Sources include Mediamark, Simmons, the U.S. Census, and more. Create maps or download data into Excel .
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.
United States census data from 1790 to the present with interactive maps and reports. Data are available at various geographic levels including state, county, and neighborhood.
Access: Off Campus Access is available for: UNC-Chapel Hill students, faculty, and staff; UNC Hospitals employees; UNC-Chapel Hill affiliated AHEC users.