ENGL105i: Writing in Business: Unit 2 Recommendation Report
Mini-Lecture
Mini-Lecture
Watch this mini-lecture to learn about research strategies and resources for the Unit 2 Recommendation Report. You can schedule a meeting with Nancy or email her to talk about anything related to your project! Just click on the "Email Me" or "Schedule a Meeting" buttons under Nancy's photo.
Who is my client?
Who is my potential client?
Use the resources to search for potential clients.
If your instructor requires you to choose a local business/company:
If your instructor requires you to choose a UNC student organization:
- HeelLife UNCSearch for UNC student organizations
What is the industry like?
What is the industry like?
It's important to know what's happening in your client's industry. Not sure what industry your client is in? Email Nancy!
- IBISWorld Industry ReportsReports offer a high-level overview of 700 industries in the United States, including financial statistics, market trends, major competitors, and more.
- Mintel AcademicIndustry reports for consumer industries, both international and U.S. specific.
What's happening with clubs at other universities?
- Social media
- Campus newspapers
Even if you're researching a club, sometimes it's helpful to learn about the industry, too. For example, if my client is the Carolina Beekeeping Club, I should find an industry report for beekeeping in the U.S.
Who is the audience and what are they like?
Who is the audience?
- Market Research Handbook SeriesThese PDF downloadable ebooks are comprehensive, 1-stop shops for data and statistics about consumers and industries. Incredibly detailed so choose the most relevant title(s) to download and use the table of contents to navigate data tables.
- Mintel AcademicFind detailed information about consumer behavior and attitudes, advertising, marketing, and more. The Interactive Databook has charts & graphs you can download.
- UNC Office of Institutional Research & AssessmentFind demographic data about UNC students- enrollment numbers by several characteristics, revenue, space (housing), etc.
- Chapel Hill Open DataFind a wide variety of statistics about the Chapel Hill community- community survey, bus stop locations, public safety, weather trends, Points of Interest, and more.
- StatistaContains statistics, infographics, industry and market research reports and publicly-available data for over 25 countries on all topics. Download statistics and charts in Excel, PowerPoint, or PDF.
Note: UNC Chapel Hill currently has full access to Statista with the exception of the Global Consumer Survey and Market Studies.
Citing Your Sources
Why do we cite?
Citations serve three major roles in scholarly work:
- They allow you to show how your argument is built upon the ideas of others.
- They allow you to indicate which ideas are taken from others, and from whom those ideas were taken; in other words, to give credit where it's due.
- They allow the interested reader to follow your argument and confirm its logic by investigating the ideas on which the argument is built, or to further explore those ideas on their own.
Learn about APA citation format: Citing Information Tutorial, APA
Learn How to Cite Data
Business Research Consultant/Librarian
