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Market Research Basics: How to Size a Market

How-To Resources for Market Sizing

An in-depth exercise in calculating your market size is out of scope for this module. Here are two resources that practically explain how to figure out your market size using the data you've collected. Before diving into your research, take a look at what type and how much data you may need to do a quality market size.


Questions? You can contact a librarian or schedule a consultation appointment.

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Nancy Lovas
Davis Library