Market Research Basics: How to Size a Market

How-To Resources for Market Sizing

An in-depth exercise in calculating your market size is out of scope for this module. Here is a resource with a practical explanation of how to figure out your market size using the data you've collected. Before diving into your research, take a look at what type and how much data you may need to do a quality market size.

• "Best Way to Do a Market Analysis?" from Inc.

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Questions? You can contact a librarian or schedule a consultation appointment.