Market Research Basics: How to Size a Market

How-To Resources for Market Sizing

An in-depth exercise in calculating your market size is out of scope for this module. Here are two resources that practically explain how to figure out your market size using the data you've collected. Before diving into your research, take a look at what type and how much data you may need to do a quality market size.

• "Sizing Up: Market Sizing for Your Business" from Towards Data Science
• "Best Way to Do a Market Analysis?" from Inc.

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Questions? You can contact a librarian or schedule a consultation appointment.