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Market Research Basics: Industry Questions

Part 1: Industry Research

This section will go over information sources and research strategies that address the following questions:

  • Which market is best suited for my product or service?
  • What are emerging trends in the industry?
  • Who are my competitors?

These questions can be summed up as "Industry Research".

Click through to learn ways you can find some answers to these questions.

Topics in this section:

  • Track down "who cares"
  • Finding Trade Publications
  • Finding Industry Reports
  • Finding Competitors
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Nancy Lovas
Davis Library