This is important information for you to know about how to access information from library databases and from the open web.
Reports & data for market research can be found in articles in trade, scholarly, and popular press publications and reports from various organizations. This material is usually really expensive. This module will introduce you to a few business databases that are available to you through libraries. On pages for different topics, you'll find links to relevant databases that can be accessed through the UNC Libraries, North Carolina public libraries, and the open web.
Follow these instructions to get access before progressing through the module. On the self-check pages, you will be asked to complete database and web searches and answer questions.
If you are a current UNC affiliate (student, faculty, or staff):
If you have a North Carolina public library card:
There is an increasing amount of open access research. (Open access means that it's not behind a paywall.) Install the Unpaywall browser extension that searches the web for freely available articles as you search.