The second aspect of market research is customer discovery and sizing your market. Some questions you'll ask:
Answering these questions will take both secondary research (data, reports) and primary research (surveys, focus groups).
This section introduces you to sources of secondary data for customer discovery and market sizing, primarily for business-to-consumer ventures. If your venture's customers are other businesses, you'll start with the information sources on the Finding Competitors page.
Demographic data answers the question "Who are my customers?"
Psychographic data will tell you what they are like, how they spend their time and money, and why.
Topics in this section: