Skip to Main Content
Having trouble accessing government information? See the Libraries’ guide to
Alternative Sources for Federal Information and Data
.
UNC Libraries
LibGuides
Subject Research
Market Research Basics
Self-Check #2
Search this Guide
Search
Market Research Basics
Introduction
Toggle Dropdown
Accessing Information
Advanced Web Searching
What is Market Research?
Toggle Dropdown
Definitions of Source Types
Industry Codes
Industry Questions
Track Down "Who Cares"
Finding Trade Publications
Finding Industry Reports
Finding Competitors
Consumer & Market Size Questions
Toggle Dropdown
How to Size a Market
Finding Demographic Data
Finding Psychographic Data
SimplyAnalytics
Wrapping Up
This page is not currently available due to visibility settings.