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Market Research Basics: Self-Check #1
Introduction
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Accessing Information
Advanced Web Searching
What is Market Research?
Definitions of Source Types
Industry Codes
Self-Check #1
LibWizard
Industry Questions
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Track Down "Who Cares"
Finding Trade Publications
Finding Industry Reports
Self-Check #2
Finding Competitors
Self-Check #3
Consumer & Market Size Questions
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How to Size a Market
Finding Demographic Data
Finding Psychographic Data
SimplyAnalytics
Wrapping Up
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